{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While the majority of high-end brand names drive exposure through social media marketing, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't transformed a lot in decades; it does not have TikTok, and does not offer